land rover

Land Rover: An automotive revolution in luxury content marketing

Car manufacturer websites, particularly luxury cars, used to be a bit of a bugbear of mine. 

The industry was to me a perfect case of how copycat web builds that ignore best practice result in a frustrating mix of dark, flash-ridden websites with a lack of content.

Land Rover bucks the trend. Here are four reasons why.

Eight impressive social campaigns we’ve seen so far in 2014

In January I forgot to publish our monthly roundup of impressive social media campaigns. Please accept my apologies.

But fear not, for this post includes examples of high quality social campaigns that ran in the first two months of 2014.

So read on to see eight examples of innovative or interesting campaigns, featuring Urban Decay, Land Rover, Esurance, Renault and Juventus FC…

Walmart uses Halloween candy for social gain

This week on our weekly showcase of The Dachis Group’s Social Business Index we’ve focused on two widely anticipated events: Halloween and the return of Land Rover’s Defender model (for all you car lovers out there). 

The Dachis Group has analyzed two well-known brands – Walmart and Land Rover – to see why they are faring better in the social space this week.

We’ll also take a glimpse at the top twenty brands on the Social Business Index, a real-time ranking of more than 30,000 global brands based on their performance in the social space, to see how the biggest brands in social are faring.

Jaguar and Land Rover make big commitment to mobile

jaguar logoLuxury brands are gasping for air. Automotive doesn’t seem to know where its next metaphorical meal is from. And the fabled Year of Mobile has not yet dawned. Yet despite it all, Jaguar and Land Rover have together committed $1.6 million to US mobile advertising.

That’s a big, big buy. And it represents only 60 percent of the automakers’ total mobile budget.land rover

Mobile ad network AdMob will be running the campaigns, once they stop jumping for joy at company HQ. Earlier this month, the company got a C round cash infusion of $12.5 million.

As an article in Ad Age points out, this level of commitment to the mobile platform borders on the unprecedented. Mobile is still very much in the sandbox of digital spending, accounting for only a small proportion of experimental marketing budgets — and who’s experimenting with money these day?

The report cites TNS Media Intelligence data indicating Land Rover spent $63 million on domestic measured media in the