landing page

Landing page review: are Apple and Amazon making the most of Christmas search traffic?

As has been the case for the past few years, it’s safe to assume that tablets and e-readers will be a popular gift idea this Christmas.

And with ecommerce spending in the UK predicted to reach £20.4bn in the final two months of this year, brands need to be visible in search results to maximise their sales.

New data shows that Amazon is in prime position to benefit from the spending spree as it is highly visible in SERPs for a number of popular electronic items.

This is particularly true for tablet and e-reader devices, where the retailer features in the top positions for 80% of popular keywords in organic search.

Eight physical product landing pages to inspire you in your next project

I was recently trying to put together some examples of good landing page design and found there was a lack of blog posts looking at physical products in particular.

There are lots of blog posts about designing effective landing pages, and case studies of websites that are doing it right, but nearly all of the examples given were of landing pages for software or service products.

Yes, you can apply many of the same principles and tactics, but still, it’d be nice to have some examples of physical products being sold. 

The power of a first impression: infographic

More than one-third of the internet population now shops online, so there are a lot of potential customers out there for e-commerce retailers.

And the importance of a well-designed homepage to clinching a sale cannot be understated, as research shows that it takes just two-tenths of a second for customers to form a first impression of your site.

This infographic from Webs reveals what users look at when they visit your site and which aspects need to catch their eye in order to encourage them to make a purchase.

Facebook Like: an online retail case study

Should publishers like Facebook’s new Like button? I recently wrote
about some of things publishers might not like about it.

One commenter who is a fan of the Like button took issue with them.
He asked, “…allow me to ask you whether YOU have quantitatively
measured the impact of the five risks that you are warning against?