Launch Parties

Windows 7 launch parties doubled Microsoft’s expectations. But were they a good idea?

The idea that consumers would be excited about — let alone throw a party for — the launch of a new Microsoft operating system may be laughable to some (Engadget, Gizmodo, CNBC, AllThingsD, etc), but a day after Windows 7 launched, it looks like the campaign beat Microsoft’s expectations.

Microsoft says that double the number of sponsored parties they expected were thrown. The question remains: Was the party idea and video embarrassing or genius?