Laurent Delaporte

Q&A: Microsoft VP of advertising for EMEA Laurent Delaporte

Microsoft’s broad portfolio of products means it has interests in search, gaming, smartphones and entertainment – as well as its dominant brand of office software.

As VP of Microsoft advertising for EMEA Laurent Delaporte is tasked with trying to coordinate a coherent ad sales strategy across all these diverse and evolving platforms, which is no mean feat. 

Three of his portfolios – Xbox Live, MSN and Bing – have been revamped in recent months to make them more attractive to advertisers.