Lawrence Merritt

Facebook apps: top tips from PhotoBox’s Lawrence Merritt

Facebook apps can be a great way of gaining extra exposure for your business and getting users to actually engage with your brand page.

The Guardian and Wall Street Journal are two obvious examples of brands that have taken advantage of the viral nature of Facebook apps to increase their social traffic.

Facebook calls this ‘closing the viral loop‘, and sees it as an important part of its marketing platform.

Online photo service PhotoBox is hoping to emulate this success with its new app, Social Fab. It allows users to create personalised products using their Facebook photos.

To find out more about the challenges of creating a Facebook app, I spoke to PhotoBox managing director Lawrence Merritt…