lead gen

Google launches new lead gen product as search bug quashes competitors

If questions lingered about Google’s commitment to lead gen, the world’s most popular search engine answered them this week with the launch of Google Compare for mortgages.

The service, which helps consumers shop for a mortgage from multiple lenders, was announced earlier this year and is now available in California. Google plans to launch in other states soon.

How to use social media monitoring to generate viable leads

There are numerous advantages for businesses in using social media monitoring tools, most of which are regularly discussed. But one of the benefits that is quite often overlooked is lead generation. 

The figures are rather extraordinary. 68% of marketers claim to have created leads from social media sites and 55% have closed deals found from a social media lead. 

This article is aimed at explaining how to navigate the key areas of creating a lead generation campaign, in order to assist in the finding of viable leads for your business.

Analysing your competitors through social media monitoring

Social media monitoring can be used to perform various tasks in the advancement of your own brand. Generating leads, finding influencers and identifying key sites are just a few that could be mentioned. 

 

However, what is often overlooked is how these tools can be used to analyze competitors. By keeping track of your competition you can become the leader in your chosen area of expertise. 

This article is aimed at explaining the methods that can be put in place to track competitors through social media monitoring (smm) and what benefits this could have for your company.