Everyone involved in a business with an online presence wants to know how much return they are getting from their efforts, however large or small. Unfortunately, not everybody has methods in place to accurately track and attribute their return.
This is the first in a series of posts that will take you through the best ways to track a variety of leads that you may be targeting.
In this post I’ll show you how to track on-page leads. The other part(s) will cover leads that involve off page activity, including social interactions and phone call leads, all within Google Analytics.