lead

Six priorities for B2B CMOs in 2014

It’s never too early to get your house in order for next year.

This morning at FUNNEL and the Festival of Marketing, I listened to Adam Sharp from clevertouch, marketing automation specialists.

Adam outlined how the marketing department is changing, and what you need to be thinking about to prove that the marketing team is the place where fundamental change can be driven within the organisation.

Is your marketing process on auto-pilot?

Wouldn’t it be nice if your marketing process was on auto-pilot? If
one platform could link up your sales, online and offline databases, as
well as figure out purchase habits the instant customers make
their first purchase?

That future is now, that future is marketing
automation. 

In order to help marketers understand this technology, we recently released our Marketing Automation Best Practices report. The following is a brief outline of some of the main topics covered in this report.