Econsultancy’s ’10Cs’ model is a framework that marketers can use to reflect upon and model their own mindset. It defines specific characteristics that contribute to success as an individual, as part of a team or within the wider organisation.
There is no one thing that defines an effective leader.
What my previous blog argued was that they were first and foremost people who worked out that their job wasn’t to know the answer but to know how to get to the answer.
Bad leadership is the root cause of why millions of people across the world do not enjoy going to work every day.
Good leadership provides the confidence to overcome hurdles. Good leadership encourages people to think big.
The acronym HiPPO carries a negative connotation, but it doesn’t have to. Going forward, it can be a beacon of positivity.
Here’s why.
Digital transformation is a unique and idiosyncratic process, wholly dependant on the organisation in question.
However, that’s not to say there aren’t lessons we can learn by looking at case studies. Indeed, the UK Government has been a crucible of digital innovation for some years.
So, what better place to look for lessons on addressing the digital skills gap within your own business?
What makes a great digital leader?
That’s the question we attempt to answer in our latest research, Effective Leadership in the Digital Age.
As a little entrée, I’ve compiled 15 quotes about leadership and company culture from some of the world’s most famous digital leaders.
More than a third (40%) of businesses believe that recruiting staff with suitable skills is a significant barrier to digital progress, making it a bigger problem than ‘legacy systems and processes’.
This finding comes from Econsultancy’s latest research into organisational structures and digital leadership, entitled Effective Leadership in the Digital Age.
The survey of more than 400 senior staff looks at what makes a good leader and a good culture within a digital business.
This five part series is designed for all those marketers around the world who are aspiring to lead a marketing function.
The objective of this series is to share insights, experiences and ideas for passionate marketers who want to grasp what it takes to be in charge of marketing, especially in these amazingly progressive times where marketing has attained a more strategic role.
The series could be seen to be oriented towards B2B, but many marketers see the lines with B2C blurring. So grab a coffee, put your feet up and read on.