leadership

10cs of modern marketing mindset

Introducing the 10Cs of Modern Marketing Mindset

Econsultancy’s ’10Cs’ model is a framework that marketers can use to reflect upon and model their own mindset. It defines specific characteristics that contribute to success as an individual, as part of a team or within the wider organisation.

Three key charts from the ‘Digital Skills Gap in Government’ report

Digital transformation is a unique and idiosyncratic process, wholly dependant on the organisation in question.

However, that’s not to say there aren’t lessons we can learn by looking at case studies. Indeed, the UK Government has been a crucible of digital innovation for some years.

So, what better place to look for lessons on addressing the digital skills gap within your own business? 

Skills shortage the biggest barrier to digital progress (overtaking legacy systems)

More than a third (40%) of businesses believe that recruiting staff with suitable skills is a significant barrier to digital progress, making it a bigger problem than ‘legacy systems and processes’.

This finding comes from Econsultancy’s latest research into organisational structures and digital leadership, entitled Effective Leadership in the Digital Age.

The survey of more than 400 senior staff looks at what makes a good leader and a good culture within a digital business.

Why this is an extraordinary time to lead marketing

This five part series is designed for all those marketers around the world who are aspiring to lead a marketing function.  

The objective of this series is to share insights, experiences and ideas for passionate marketers who want to grasp what it takes to be in charge of marketing, especially in these amazingly progressive times where marketing has attained a more strategic role.  

The series could be seen to be oriented towards B2B, but many marketers see the lines with B2C blurring. So grab a coffee, put your feet up and read on.