lean startup

Q&A: Lean Analytics co-authors on data-driven marketing

Econsultancy and Geckoboard recently surveyed SMBs and entrepreneurs in the internet software industry for our Data-Driven Culture Survey and found that across different approaches to data and goals, the majority of respondents felt metrics were not understood or acted upon correctly.

Whether you are a marketer or a startup founder, we can all benefit from a structured, lean approach to data.

As the Lean Startup movement (spawned from the bestselling book of the same name by Eric Ries in 2011) will add another chapter in just a few weeks’ time when co-authors Ben Yoskovitz and Alistair Croll release Lean Analytics, we decided to get their take on prioritising data for marketers in this Q&A.