However with a solid SEO strategy and a focus on paid search marketing it is possible for financial services to direct traffic away from the comparison sites and lead searchers straight to their own door.
Entries for The Digitals 2014 continue to roll-in as the deadline looms ever closer. The best submissions feature inspiring and innovative case studies from the digital world.
It’s not too late to enter though. You have until 24 September 2014 for your chance to showcase your team’s finest work to the global digital and ecommerce community. Just click here for the entry form.
Perhaps you need some extra encouragement? A challenge, if you will.
Here I’ll be taking a look at last year’s winners, highlighting their triumphant victories and throwing down the gauntlet in order to see you puff up your chest, roll up your sleeves, remove your spectacles and say, “Oh yeah! Well we’ll see who’s the best!”
Here are last year’s most impressive victors. Now show them who’s boss.
Search marketing is a tried and trusted digital marketing channel, which is why Google can rely on making several billion dollars each quarter.
Both SEO and paid search can result in huge gains when done right, so it takes something special for a campaign to stand out from the crowd.
If you’ve been involved in a search marketing campaign that you think is worthy of an award, then enter it into The Digitals, Econsultancy’s annual awards celebrating excellence and innovation in digital marketing.
To give you some inspiration here’s a round up of five entries we received last year…