Legal & General

How insurance companies handle social customer service

The most successful brands utilising social customer service are the ones that are not only quick to respond, but also genuinely helpful and clearly written by a human.

This is relatively easy in retail, where it’s more acceptable to adopt a relaxed, fun tone of voice, but how difficult is it for a financial services brand to not only maintain an efficient customer service channel that fully complies with banking regulations but is also human?

Customer journey from search to obtaining a quote: Legal and General

As I previously mentioned in a post on how insurance companies use search marketing, it’s a challenge for insurance companies to do well in search thanks to the popularity of comparison websites.

However with a solid SEO strategy and a focus on paid search marketing it is possible for financial services to direct traffic away from the comparison sites and lead searchers straight to their own door.

Can you beat last year’s winners of The Digitals?

Entries for The Digitals 2014 continue to roll-in as the deadline looms ever closer. The best submissions feature inspiring and innovative case studies from the digital world.

It’s not too late to enter though. You have until 24 September 2014 for your chance to showcase your team’s finest work to the global digital and ecommerce community. Just click here for the entry form.

Perhaps you need some extra encouragement? A challenge, if you will. 

Here I’ll be taking a look at last year’s winners, highlighting their triumphant victories and throwing down the gauntlet in order to see you puff up your chest, roll up your sleeves, remove your spectacles and say, “Oh yeah! Well we’ll see who’s the best!”

Here are last year’s most impressive victors. Now show them who’s boss.

Five highly effective search marketing campaigns from The Digitals

Search marketing is a tried and trusted digital marketing channel, which is why Google can rely on making several billion dollars each quarter.

Both SEO and paid search can result in huge gains when done right, so it takes something special for a campaign to stand out from the crowd.

If you’ve been involved in a search marketing campaign that you think is worthy of an award, then enter it into The Digitals, Econsultancy’s annual awards celebrating excellence and innovation in digital marketing.

To give you some inspiration here’s a round up of five entries we received last year…