legal

What advertisers need to know about the FTC’s new guidance on native ads

With ad blockers here to stay, publishers and advertisers have rushed to develop new ways of reaching consumers online.

One of the fastest-growing alternatives to traditional digital advertising is native advertising.

Some publishers now earn significant percentages of their revenue from native ads, and there’s no evidence that interest in and adoption of native ads will wane any time soon.

If anything, growth in the use of native ads will only accelerate in 2016.

Marketing campaign management needs Purposeful Collaboration

Marketing campaign management is more complex now than at any time, with many in-house and external professionals coming together to create, develop and deliver.

However, this combination of expertise is often missing the key ingredient of Purposeful Collaboration.

The legal history of Google: infographic

As a firm at the sharp end of information management online, Google pushes the boundaries more than most – and consumers, the press, politicians and the legal world will often push back from the other side.

Progress should be the product of those opposing forces. So here’s an infographic charting the legal history of Google from 2003-2011. We at Greenlight will let you decide.

Landmark EU ruling moves the boundaries for publishers

Last week we saw Mirror Group Newspapers (MGN) lose its appeal to overturn a privacy action in the French courts by actor Olivier Martinez.

Martinez successfully sued the publishers of the Sunday Mirror in 2008 over an article that was published online about the actor’s then relationship with Kylie Minogue, saying that it negatively affected his reputation in France.

Ich mag nicht: Germany outlaws “Like”

Germany has a long history of protecting its citizen’s right to online
privacy. A quick glance through the statutes will reveal for example
that Germans can ask Google to pixelate their homes on streetview (god
forbid some random map-browser should identify your dirty net curtains).

While studies show that Germans are still big users of social
media
, Facebook faced a serious problem on Friday as the state of Schleswig-Holstein announced a blanket ban on the
use of the “Like” button.

Could Twitter be censored?

The recent media obsession over superinjunctions could lead to the unthinkable: censorship of web content here in the UK.

In praise of legal and procurement: 9 ways to get to yes

I think we can all agree digital marketing doesn’t fit neatly into a single
slot. Hence, success requires digital marketers to be expert at
yet another skill: the ability to drive
organizational change. Loosely translated, this means, “Those idiots and
their rules are driving me so crazy I could throttle them.” Completely
understandable, digital marketing is hard enough as is.