lego ideas

Why is LEGO’s social media strategy so outstanding?

LEGO is one of the most beloved brands on the planet. 

Its ability to remain popular for more than eighty years is a testament to the quality of the product and the strength of imagination it fosters in every generation.

To remain relevant in the last couple of decades is certainly attributable to its many licenses and partnerships with equally loved properties. Star Wars, Harry Potter, The Simpsons.

This year has seen perhaps its biggest success so far with The LEGO Movie, a triumph of content marketing that has completely dominated the marketing world.

Almost every media outlet and publisher including us (this is now my fourth article in a row about LEGO), produced content around The LEGO Movie, not just because it’s topical, but because there is so much love for the brand.

It was incredibly apparent how every article written about it radiated with positivity and nostalgia.