The internet and digital media have been accused of contributing to the slow demise of the movie industry, however it’s also a fact that digital has enabled filmmakers on a budget to attract a wider audience than was possible in the analogue age.
Social media has been one of the obvious agents of change, as films can gain huge amount of buzz through word-of-mouth.
It means the movie-going public no longer has to rely on official reviews and adverts on the side of a London bus to find out about the latest releases.
Our own Christopher Ratcliff has already touched on this subject in an article about intriguing examples of online movie marketing, but I felt it was a topic that deserved further investigation.
And for an expert view on all things movie marketing, Universal Pictures’ head of digital strategy Albert Hogan will speaking at our Festival of Marketing in November, a two-day celebration of the modern marketing industry,
The Festival also features speakers from brands including LEGO, Tesco, Barclays, FT.com and more.