Lemonade

lemonade app

How Lemonade disrupted the insurance industry and built a multi-billion dollar business

Lemonade, an insurance upstart that offers homeowners and renters insurance policies in 23 US states, recently raised $300m in a funding round that reportedly valued the four year-old company at more than $2bn. Here’s how the fintech insurer successfully broke into an industry dominated by powerful, entrenched firms. A radically different – and efficient – […]

Q&A: Erik Proulx on his documentary ‘Lemonade’ and life after ad layoffs

After getting laid off by ad agency Arnold last fall, copywriter Erik Proulx took to the web, creating a job-search site for recently unemployed advertising professionals and chronicling their stories on Please Feed The Animals.

Production company Picture Park took an interest in his work and soon Proulx’ interviews turned into a film. The resulting documentary, “Lemonade,” focuses on 15 people who were laid off (including himself) and is set to premiere in the fall.

I caught up with Proulx to talk about what his recent unemployment has taught him about the economy, the ad industry and life after layoffs.