Levi’s

Eight brands that crowdsourced marketing and product ideas

Nissan has just announced a new marketing campaign that uses its social channels to allow fans to help customise and name a one-off version of the Juke Nismo.

The campaign, which is fronted by ex-F1 driver Johnny Herbert, asks fans to contribute ideas for the kind of technology that should be incorporated into the car using the hashtag #Jukeride.

The idea is to use digital technology to help Nissan’s professional driver’s improve their skills, while also allowing the brand’s social community to get involved with the development process.

A key part of the campaign involves a companion remote control helicopter that takes off from the roof of the car and tracks the driver’s performance while also providing unique footage of motorsports events.

Are you there brands? It’s me, Andre

Nearly a month ago, I found myself having coffee at a café with friends. We sat sipping our respective lattes and cortados making small talk. Mid-conversation, we were approached by what appeared to be a student carrying leaflets for a new juice bar.

The leaflets weren’t too enticing, but they did lead our conversation into the realm of advertising. We began asking ourselves a question: when it comes to ads and brands (especially newer ones), what are the key points that push us to embrace them? Not only embrace, but adopt brands as legacy?

Facebook Like: an online retail case study

Should publishers like Facebook’s new Like button? I recently wrote
about some of things publishers might not like about it.

One commenter who is a fan of the Like button took issue with them.
He asked, “…allow me to ask you whether YOU have quantitatively
measured the impact of the five risks that you are warning against?