Levi’s

Eight brands that crowdsourced marketing and product ideas

Nissan has just announced a new marketing campaign that uses its social channels to allow fans to help customise and name a one-off version of the Juke Nismo.

The campaign, which is fronted by ex-F1 driver Johnny Herbert, asks fans to contribute ideas for the kind of technology that should be incorporated into the car using the hashtag #Jukeride.

The idea is to use digital technology to help Nissan’s professional driver’s improve their skills, while also allowing the brand’s social community to get involved with the development process.

A key part of the campaign involves a companion remote control helicopter that takes off from the roof of the car and tracks the driver’s performance while also providing unique footage of motorsports events.