Liberal Democrats

A comparison of the Labour, Conservatives, Liberal Democrats and UKIP websites

With political fever in the media building towards a 2015 general election I’ve taken a look at the present state of the four main UK political party websites (Conservatives, Labour, Liberal Democrats and UKIP). 

This review and analysis is based upon website ease of use and content engagement from the perspective of a new visitor. 

So which party has the best website strategy? 

Tories win Nielsen’s email usability test

Jakob Nielsen has been busy looking at the emails of the three major UK parties, rating the Conservatives’ emails best for usability, with the Lib Dems in second, and Labour third, much like the state of the polls at the moment. 

In his latest Alertbox post, the usability expert rates the emails for sign-up pages, content, subscription management, and subject lines. 

I was due to follow up on my previous post about the three main parties’ email strategy, so I’ve looked at Nielsen’s findings, as well as some of my own… 

Political parties fail on email marketing

It seems that the UK’s political parties have a lot to learn about email marketing, with all making some basic errors in their campaigns. 

As demonstrated by Barack Obama, email can be a powerful tool in political campaigning; allowing parties to build up a profile of their subscribers, and to bypass the media and open a direct channel of communication with potential voters. 

However, according to my own research so far, the email marketing strategies of the three main UK parties could be improved…