GoPro launches video licensing for brands
GoPro, manufacturer of the high-def cameras that are commonly used to shoot first-person action video, has launched GoPro Licensing to help marketers spice up their campaigns.
Start Me Up! A profile of Epidemic Sound: curing music license madness
Using any music in one’s work is often a headache if one is unsure of the ins and outs of licensing.
Epidemic Sound aims to simplify the process with its users paying one fee to access a whole bunch of music to use in their work.
We caught up with CEO, Oscar Höglund to ask him more about the service.
The Littles vs. The Bigs: the “more level” playing field of mobile apps
“The field isn’t level, but it’s more level than other playing fields,” said Erin Rackelman, CMO and cofounder of Portland-based Night & Day Studios, last week.
She was talking about the app marketplace, which offers more than 700,000 products in the Apple store alone and where previously unheard-of companies like Zynga and PopCap have bested more established brands with their sales volume.
Part of their success can be attributed to the newness of the mobile market, less than a decade old and forced to address constant technological change in that time.