lifecycle marketing

Three simple automated email strategies every travel business should use

If you’re a small to medium-size travel or experience brand, the following three strategies are sure to help you increase conversions and retention rates.

If you’re a big player in the sector, take a look anyway. There might be a gap that one of these could fill or a little inspiration.

Either way, I hope you find them to be useful. 

OMG! you mean RFM is useful?

Those of an analytical/numeric persuasion in marketing can often be heard wittering on about ‘RFM scores‘ and ‘quintiles’, and much of the time these ideas feel like something completely irrelevant to the “real world”…

…but a couple of weeks back I had a real OMG! moment, when I had a stark lesson in just why these ideas matter, and how powerful they can be.