In a move that will both improve the user experience significantly for Facebook users and curtail a branded page’s reach even further, Facebook has explicitly revealed what it will be seeking to crack down upon within its new update.
Facebook first ‘tweaked’ the algorithim in January this year, ensuring that content from the people that users engage with the most is prioritised, ensuring content from a ‘liked’ company’s Facebook page will become a negligible presence.
I discussed last week how your brand can market itself on Facebook in light of the new changes. Facebook has now made it much simpler and cheaper to take out a variety of ad types and ‘boosted posts’.
That’s not to say that your free-to-run Facebook page will no longer be seen by fans, in fact the golden rules of content marketing still apply: if your content is engaging enough and tailored for your specific Facebook audience, then you shouldn’t see too much of a drop-off.
As of last week however, if you’ve been using your Facebook page in a manipulative, click-baiting manner, Facebook will be making things a lot harder for you.
Here are the three areas to steer clear of: