Like button

What a Dislike button on Facebook could mean for brands

Facebook is by and large a friendly place for brands.

Yes, consumers can and do voice their displeasure on the world’s largest social network, but when it comes to what can be done with the click of a mouse, consumers are limited to ubiquitous Like. But that all could be changing. 

Retailers ‘Like’ external JavaScript, but it doesn’t always like them back

The past several weeks haven’t been kind to Facebook. Its long-anticipated IPO was nothing short of a disaster, and since its public debut, the company’s stock has been battered.

Clearly, finding investor friends on Wall Street hasn’t been an easy task for the world’s largest social network, and it may discover that finding retail friends on Main Street won’t be any easier after site outages last week left some ecommerce sites in a lurch.

Five reasons not to like Facebook’s ‘Like’ button

If the numbers are any indication, publishers really like Facebook’s new Like button. But should they?

For obvious reasons, Facebook is attractive to publishers, and it wants to keep it that way. It provides publishers with plenty of tools that they can use to bring Facebook-driven experiences to their websites. The Like button is one of the newest offerings for publishers but there are several reasons publishers may want to think twice about putting it on their pages.