likes

What a Dislike button on Facebook could mean for brands

Facebook is by and large a friendly place for brands.

Yes, consumers can and do voice their displeasure on the world’s largest social network, but when it comes to what can be done with the click of a mouse, consumers are limited to ubiquitous Like. But that all could be changing. 

Don’t believe the hype: Google+ does not mean great SEO

Yesterday, I had a rather heated debate with a fellow online marketer, on one of the most popular topics within SEO at the moment: Namely, the impact of Google+ (and its +1s) on search rankings – or lack of, to be more precise. 

Let me start this post with a couple of caveats. First up, whilst I’m very much on record as not being a fan of Google+ (I *may* have called it ‘The King’s New Clothes of Social Networking’ a few times) my opinion about the topic in question is entirely unrelated to this.

I may not be a fan, but I certainly recognise the impressive offering Google have developed in the fight against Facebook. I have a Google Plus profile, I encourage our clients to use it too and I pop on there at least once a week to see what’s what.

This week’s finest digital marketing infographic

It’s time again to share the best digital marketing infographic we’ve seen this week, which this time comes from Dan Zarrella.

The graphic uses data from blogs, Twitter and Facebook to look at which calls-to-action encourage the most shares.

It shows that by asking for retweets marketers can increase the amount of social interactions by up to 120% on Twitter, while including the word ‘like’ in a Facebook post can increase rngagement by around 0.4%.

How Appliances Online went from 2,500 to 1m Facebook fans in just two years

Online electrical retailer Appliances Online (now rebranded as AO) has seen impressive growth on its Facebook page, recently hitting the milestone of 1m likes. 

According to AO, it is also making Facebook sell, something not all retailers have managed to do

It has seen a 60% in branded search traffic, which has led to a 58% uplift in sales driven by brand terms. 

To find out the secrets behind this growth, I’ve been asking AO Social Media Manager Yossi Erdman…

Marketers and businesses should fear Graph Search

Last week, Facebook made what could prove to be one of its most important announcements ever.

After years of discussion, speculation and debate, the world’s largest social network is finally executing on a search strategy, and while it doesn’t look like a threat to Google, at least initially, Facebook’s Graph Search is no less interesting.