LiNC: Lithium CEO Rob Tarkoff on bringing innovation into business

It’s hard to predict a lasting and sustaining innovation. How do we determine what will become a platform and what we will build our lives around?

Companies are all facing this issue right now. How can brands build a social customer strategy with the continual creation of new technology and new social platforms?

At today’s Lithium Network Conference, Lithium CEO Rob Tarkoff kicked off his keynote discussing innovation and how we have not always realized the moments that will change how we behave as consumers, communities and businesses. So, he stressed, we need to take time to step back and be objective.