Three out of every five people on Earth and more than half of the global internet population live in an Asia-Pacific (APAC) country.
With impressive numbers like this, it is likely that most in our industry will, at some point, face the challenge of marketing in the region.
It’s well-known that Japan is different from the West in many ways.
The Japanese have developed a unique culture which includes..
They say the language of love is universal, and nothing showcases this better from a technological perspective than a good romantic emoji.
Transcending dialects, regions, devices and platforms these little icons of emotion have been embraced the world over.
More recently, the digital images have also come to represent a more inclusive view of love, with emojis now featuring same-sex couples and families alongside the existing love-related icons.
29 Days later and it’s time for another stats roundup from the Asia Pacific region.
February’s roundup includes LINE, WePay, mobile and programmatic advertising in Australia, virtual reality in China, print (!), Japanese ad spend, Tmall, social media use and more.
According to reports, Facebook is set to announce at its F8 developer conference that it will be giving third parties the ability to integrate their content into the Messenger experience.
The numbers are compelling: 7bn messages sent between 230m users of its messaging app, 200m downloads of its games, 10m Indian users in three months as well as tens of millions in Spain, South America, Indonesia and beyond.
LINE is a large content hub, and once you’ve downloaded the messaging app, you’re hooked into a network that gives away a lot of fun stuff for free, and ties everything together with a very strong brand.
So what is LINE doing that’s significant, and how will it begin to affect other brands on mobile?