How to assess if your site is at risk of a Google penalty
Many large brands are thought to have fallen victim to a Google penalty for infringing the search giant’s guidelines against web spam.
How can you tell if your site might be at risk?
How to spot a bad backlink
The SEO industry has undergone something of a renaissance in recent years, with the focus shifting from building links by any means necessary to an appreciation of the power of quality content.
However links are still the fuel that drives Google’s algorithm, so building and maintaining a strong, clean link profile is central to the SEO’s job description.
At Brighton SEO last week Paul Madden from Manual Link Building detailed the steps that search marketers can take to identify bad links.
As a self-confessed former professional spammer Madden knows a thing or two about bad links, but he now uses his skills for good rather than evil.