link profile

How to spot a bad backlink

The SEO industry has undergone something of a renaissance in recent years, with the focus shifting from building links by any means necessary to an appreciation of the power of quality content.

However links are still the fuel that drives Google’s algorithm, so building and maintaining a strong, clean link profile is central to the SEO’s job description.

At Brighton SEO last week Paul Madden from Manual Link Building detailed the steps that search marketers can take to identify bad links.

As a self-confessed former professional spammer Madden knows a thing or two about bad links, but he now uses his skills for good rather than evil.