Linkbaiting is sometimes perceived in a negative light, perhaps because some linkbaiting techniques intentionally polarise opinion. But mainly linkbait is simply a case of creating great content. Hardly controversial.
At Econsultancy we try to create compelling content in order to drive traffic, recommendations and links.
Broadly speaking, the more links you attract, the higher your Google positions are going to be, though nowadays there’s a little bit more to linkbait than SEO.
Back in the day people would blog about your article, whereas today they may choose to share the link on Twitter. And that’s not quite the same thing…