linkbuilding

Linkpreneurs: the new school of link building

One of the reasons I am so attracted to link building and SEO, is the very fact that it is so capricious.

I thrive on constantly learning and love the demand of having to adapt, evolve and challenge myself everyday. I feel that without that desire for variation and a thirst for knowledge, that you can’t compete at a high level.

Coming from a creative background, I recognise the similarities between the personalities of art directors, link builders and entrepreneurs (when I use the term I am only referring to quality link builders): a diverse skill set, creative spark and tenacity for the dogged pursuit of the seemingly impossible at all times.

Being an entrepreneur is about finding solutions to problems where no-one else can; like securing the link no-one else can get and creating the unique design solution. Creatives and entrepreneurs have their brains wired differently to other people.

Where a normal person finds a dead end, the creative entrepreneur builds a ladder over the wall (or creates spring loaded shoes to bounce over!).

Eight tools and techniques to boost your link building efforts

There’s no question the difference between a successful search marketing campaign and one that fails is very rarely due to a lack of creativity or a naive strategy. Far more frequently it’s down to inefficiencies or wasted resources.

So what can you do to reduce those problems? Try and constantly improve things. Those changes are very rarely revolutions in your process, but just small refinements.

What follows are eight of those small refinements and improvements that I’ve made recently which I think have made me a better link builder.

How to build links with developers

chain links

I have always wanted to believe in “good” link building. I understand why the other stuff works, everything from link networks through paying webmasters to outright spam, but I want to believe that you can win with great product and real organic marketing.

Today, I’m going to walk through some examples of my current favourite form of link building, namely using your developers to build cool stuff to acquire links for the long-term.