One of the reasons I am so attracted to link building and SEO, is the very fact that it is so capricious.
I thrive on constantly learning and love the demand of having to adapt, evolve and challenge myself everyday. I feel that without that desire for variation and a thirst for knowledge, that you can’t compete at a high level.
Coming from a creative background, I recognise the similarities between the personalities of art directors, link builders and entrepreneurs (when I use the term I am only referring to quality link builders): a diverse skill set, creative spark and tenacity for the dogged pursuit of the seemingly impossible at all times.
Being an entrepreneur is about finding solutions to problems where no-one else can; like securing the link no-one else can get and creating the unique design solution. Creatives and entrepreneurs have their brains wired differently to other people.
Where a normal person finds a dead end, the creative entrepreneur builds a ladder over the wall (or creates spring loaded shoes to bounce over!).