LinkedIn Today

Six tips for optimising content to hit LinkedIn Today

LinkedIn Today was launched over a year and a half ago as a way to use data from 175M+ professionals to surface relevant stories in specific verticals on the LinkedIn platform. 

Currently, the content that makes it through the algorithm is selectively published by a small team of editors (or curators some might say) in New York City, and the resulting traffic – if your content is placed on the homepage – is considered a bit of a Holy Grail for content marketers.

Here are six tips to help you hit the feed!

LinkedIn tries to curate the news

Social media is increasingly changing the way individuals discover and consume the news. From Facebook to Twitter, some find that following what their friends and colleagues are liking and tweeting is more than enough to stay informed.

Professional social network LinkedIn has in many ways largely been absent from this shift in news discovery and consumption. But that changed yesterday when the soon-to-be publicly traded company launched LinkedIn Today.