Six tips for optimising content to hit LinkedIn Today
LinkedIn Today was launched over a year and a half ago as a way to use data from 175M+ professionals to surface relevant stories in specific verticals on the LinkedIn platform.
Currently, the content that makes it through the algorithm is selectively published by a small team of editors (or curators some might say) in New York City, and the resulting traffic – if your content is placed on the homepage – is considered a bit of a Holy Grail for content marketers.
Here are six tips to help you hit the feed!