LinkedIn – Econsultancy

1

LinkedIn is the hottest B2C social media platform in town (yes, I said B2C)

It was just your average Saturday afternoon with a young child.

You’ve done the ‘I can’t believe it’s only 12.23’ time check on your watch. You’ve done at least one class, one park visit, some dishes and maybe, just maybe are thinking about pouring a ‘it’s the weekend’ glass of wine (other drinks are available). You are also maybe sitting surfing on your phone, and you might happen to open up LinkedIn.. and if you do, you might be in for a big surprise.

Blog Social

Could Bumble Bizz be a serious challenger to LinkedIn?

Bumble, the female-first dating app, has recently launched ‘Bumble Bizz’ – a new feature aiming to help women network and forge professional relationships via the platform.

According to Whitney Wolfe Herd, the founder and CEO of Bumble, this is the next logical step for a company that has already revolutionised the dating industry.

Blog Social

All the digital news stories you missed this week

This week’s digital news sees plenty from the world of social media, alongside a dose of alt-right controversy and some smashing results from China.

Elsewhere, we’ve seen gender updates from Tinder and a lovely Rube Goldberg recruitment video from AT&T.

Dive in.

Blog Programmatic

LinkedIn’s Head of Ad Ops on programmatic advertising and native content

LinkedIn launched programmatic advertising at the end of June, intended to complement the fast-growing sponsored content on the platform.

Given LinkedIn’s rich user information, this is a potential game-changer for B2B marketers.

We wanted to ask a few more questions, so we caught up with Matthew Hogg, Head of Ad Operations in the UK.

Blog Social

Will native video on LinkedIn be a boon to B2B marketers?

Video is the future of the internet, but by and large, video’s impact has been more strongly felt in the B2C world.

Consumer-oriented services like Facebook, Twitter and Snapchat have embraced video at a more rapid pace than services in the B2B world.

But that could be changing.

Blog Data and Analytics

A day in the life of… Head of EMEA Insights at LinkedIn Marketing Solutions

LinkedIn has been making the news a lot recently – bought by Microsoft and introducing programmatic display ads, as well as native video.

So what better time for an interview with one of its data bods, Head of EMEA Insights, Jen Brett.

Blog Social

The week in digital (in five minutes)

Here it is, your roundup of the week’s digital news.

All you need in five minutes to impress your colleagues or potentially bore your non-digital friends.

Blog Content marketing

Three ways to use LinkedIn to support your content marketing strategy

For many B2B marketers, creating and distributing content is a challenging and time-consuming process.

LinkedIn has traditionally been a very text-heavy social network for professionals, but has now evolved into a very powerful platform for hosting and distributing content.

Best Practice Content

Guide to LinkedIn Marketing Solutions

1. Introduction LinkedIn is the unattractive and often ignored sleeping giant of the social networks. At the time of writing, over half of the world’s 770 million professionals have LinkedIn access and, in the wake of its consistent subscriber growth, it presents a formidable platform that enables B2B marketers to develop commercial relationships with potential […]

Blog Video

Eight best social campaigns & stories from January 2016

Clearly social media managers across the country were struggling to recoup their motivation after Christmas, because much of this post is people faceplanting bread or walking through puddles.

But we do have some pretty impressive campaigns to show you from the likes of WaterAid and Land Rover, along with some of the most exciting social news stories we’ve seen in the last few weeks.

Blog Social

Is LinkedIn still useful for marketing in Asia-Pacific?

LinkedIn is facing criticism as network full of useless updates, spam, and link requests from strangers.

Is it still a good place to reach customers in Asia-Pacific?

Blog Social

Top 10 digital marketing stats of the week

In the undeniably factual words of YouTube star and all-round deep thinker Rebecca Black: ‘Yesterday was Thursday, today is Friday, tomorrow is Saturday, and Sunday comes afterwards.’

Yes, it’s that time again. The coveted Econsultancy digital marketing stats round-up is here and waiting to blow your mind like a Starman in the sky.