Jaeger sees basket size grow by 300% using interactive hotspots

Jaeger has released stats relating to its use of interactive hotspot technology within footage of its Spring/Summer 2010 collection.

A linkto player allowed visitors to the retailer’s website to ‘shop the catwalk’ by encoding three full-length catwalk videos from London Fashion Week. In this case, products were highlighted by a subtle, greyed-out box and tracked as the model moved down the runway, each of which is then clickable to purchase.

The videos saw an average engagement rate (viewers clicking on at least one hotspot) of 27% across all videos, a click through rate of 13%, and an increase in basket size onsite of over 300% from people who purchase via the video.