Euro 2016 digital campaigns: So far, so uninspiring

Another tiring maelstrom of tournament advertising is upon us.

Sport transfixes in a way that pretty much no other (broadcastable) activity does, and therefore brands know that Euro 2016 offers value for money.

TV, footballers and creative that travels/translates well is the advertising order of the day, with honourable mention for the role of Twitter and Facebook.

Eight examples of brands that have run Instagram photo competitions

Despite the hullaballoo over the change in its terms and conditions, Instagram hasn’t yet folded under the weight of people stampeding for the exit.

In fact in terms of user numbers the photo-sharing app appears to be in rude health, though there is still that pesky question about how it will ever make any money.

And as with any social network that boasts million of users, brands have quickly moved in to try and use the platform as a way of extending their reach among consumers.

According to stats from Simply Measured more than half of the Interbrand 100 now uses Instagram, and we’ve previously looked at nine brands making great use of Instagram, plus one that isn’t.

One of the most common tactics for starting conversations with users and driving up follower numbers is to hold a photo competition. 

Q&A: Offerpop on scaling in social media with ROI attached

In 2009, Offerpop launched a marketing platform to help brands find and engage audiences on Twitter. This expanded to Facebook shortly after and now Offerpop have 15 apps on Facebook and five on Twitter that help companies run successful campaigns on both social media platforms.

We had a chance to catch up with their CEO, Wendell Lansford, and CMO, Mark Cooper, when they were at SXSW to share a little more about what they do and what they think brands need to plan for this year.