list management

For travel, paid search works but email can be a drag: report

It may not be the sexiest digital marketing tool, but email can be a powerful driver of business on today’s internet — big business.

Travel firms using email, however, may want to reconsider their use of email marketing following a study conducted by digital marketing solutions vendor IgnitionOne which looked at the impact of exposure type and sequence on the the effectiveness of cross-channel digital marketing campaigns.