listening

Social listening and online reputation monitoring: new report

Today marks the publication of Econsultancy’s 2012 Online Reputation and Buzz Monitoring Buyer’s Guide, containing profiles of 15 leading vendors and advice for companies trying to choose a tool and to get the most from the technology.

The report follows separate research we published in November which shows that an increasing number of companies are paying for reputation monitoring software.  

Social media: nothing new under the sun?

Social media is changing marketing. Or so we’re told. But are marketers really just fooling themselves?

In an insightful AdAge piece, strategist Jonathan Salem Baskin argues that when it comes to marketing and social media, there’s nothing new under the sun.

The Godfather on social media

The Godfather trilogy is an all-time classic. And for good reason. It deals with intimate aspects of life that affect us all, from family to business.

When it comes to the latter, there are some morsels of wisdom that can be applied to the business of social media. Here are five worth considering the next time you need the Don’s advice.

Is it ever okay to admit your product sucks?

Domino’s Pizza has a confession to make: the pizza it has been selling for decades sucks. If you ever thought that the crust tasted like cardboard, or that the sauce tasted like ketchup, Domino’s isn’t going to argue with you. It knows.

The pizza chain, which got a crash course in social media disaster management last year, has me thinking: is it ever a good idea to admit that you product sucks?

‘Listening’ to Twitter is no longer merely optional

twitter searchSocial marketing, Web 2.0 – whatever you call it, proponents and gurus of the forms on online marketing that involve consumer-generated media and user participation constantly stress the conversational aspects of marketing in Web 2.0 channels. Some have gone so far as to dub this “conversational marketing.”

All those drop-what-you’re-doing news bulletins that begin, “The blogosphere is buzzing about…” are so 2005. The latest channel to attract attention is the first one that’s literally a conversation: Twitter.

Slews of marketers are jumping into Twitter with both feet to participate: to show off domain knowledge, create promotions on-the-fly, to publicize upcoming events and sales – the possibilities are endless.

But what very few marketers, advertisers and brands are listening to Twitter – they’re reiterating the same mistakes they made at the very beginning of Web 2.0.