Over the past decade, it’s plain to see the change in what users term ‘good’ websites. Often, websites of the past were not intuitive; a certain nous or understanding of their flaws was needed to extract information swiftly.
Now good websites are built with our gentlest sensibilities in mind. The beauty of a listings site like Timeout is that getting the architecture right, and the aesthetics, and every fillip of design, is directly linked to monetisation.
Here are a few of what I deem to be Timeout’s objectives, with some little snapshots of how they’ve been achieved.