lists

Simple Twitter experiments to restore that boxfresh feeling

There is nothing sadder than reflecting on the earlier days of a community or service and complaining about how much things have changed.

So let’s just take it for granted that there’s an element of that in this but not dwell too much. 

Instead, I’d like to focus on something more important: how you shake things up when the timeline that used to delight and inform you begins to feel saggy and boring.

Think of it like marriage-counselling for a tool that many of us spend more time with than our significant others.

(If you have your own tips, let me know.)

Email reputation: what is the expiration date of your opt-ins?

Email reputation: what is the expiration date of your opt-ins? Assuming that you’re an email marketer with a conscience (and that knows a little about deliverability) you only send emails to people that opted in.

Maybe you even chose to go with a double opt-in system, to be 100% sure that your recipients are actually interested in your emails.

But although you are now complying to the email marketing legislation, these efforts aren’t enough to prevent that you’ll be regarded as a spammer.

An opt-in’s sustainability isn’t endless. Think about your email reputation and ask your recipients to prolong their subscriptions from time to time.