littlewoods

Does M&S deliver the best mobile customer satisfaction?

M&S and Tesco have the best mobile websites among the UK’s top 10 retailers, according to a new report.

The Foresee benchmark compares customer satisfaction scores achieved by the top online retailers in a survey carried out in November 2013.

One of the most interesting findings is that customer satisfaction on mobile lags well behind that for desktop sites, with the top 10 mobile sites averaging a score of 73 on the 100-point scale compared with 77 on desktop.

According to Foresee poor customer satisfaction has a drastic effect on sales, with every one-point increase in satisfaction translating into a 10.6% growth in a retailer’s online revenues. 

Optimising PPC landing pages for Christmas

During the run-up to Christmas, which companies are bidding on paid search terms for the most popular products, and which have the most effective landing pages?

I took a look at paid search in my beginner’s guide what is paid search (PPC) and why do you need it? last month, and since then I’ve been a lot more attuned to this method of search engine marketing.

However I’ve also realised that PPC ads are for nothing, and a complete waste of searcher’s time and an advertiser’s money, if conversion isn’t happening.

How Shop Direct Group used its content strategy to improve search rankings

Content marketing has rapidly become one of the most important trends in digital, though there is an argument that it is simply a new buzzword for something that successful businesses have been doing for years.

Even so, there’s no denying the positive impact that comes from having a coherent content strategy.

Shop Direct Group, which makes £1.7bn from its range of brands including Very.co.uk, Littlewoods and K&Co, is an excellent case study. 

After putting content at the heart of its SEO strategy it saw a 25% year-on-year growth in SEO traffic and a 50% growth in generic traffic. SDG now attracts more than 700,000 site visits every day.

To find out more, I spoke to SDG’s Head of Ecommerce Paul Hornby…