Liverpool Victoria

Q&A: Annalaise Gibbons on digital marketing and financial services

Annalaise GibbonsMoney is an issue on everyone’s mind, with financial institutions continuing to dominate the front pages and fighting an undercurrent of public mistrust. 

We spoke to Annalaise Gibbons, from the e-marketing team at LV= (formerly Liverpool Victoria) to find out about the challenges in the financial services industry and the role of digital.