It’s that time again: 11.11, or Singles Day, China’s answer to Black Friday and the world’s biggest shopping holiday.
If one trend in content publishing and social media has been constant over the past few years, it’s the huge and growing popularity of online video.
Long-form video, short-form video, live video, square video, video advertising… Whatever the format, video has built up a tremendous amount of buzz in the marketing industry for its ability to engage and entertain, with brands increasingly making it a core part of their marketing strategies.
Livestreaming has been growing rapidly since 2015 in China, thanks to a slew of social apps and better mobile networks.
In this article, we’ll take a look at:
Few underestimate the power of online video. Its importance has been apparent since at least 2006, when Google acquired YouTube in a deal worth north of $1.5bn.
But a lot has changed since then. So much, in fact, that it’s worth asking if video is effectively the future of the internet. The answer: perhaps.
Live streaming via Facebook Live was opened to all verified brands at the end of 2015.
Since then, many brands have got involved, not just broadcasters (such as the BBC, who trialled the tool as early as October of last year).
Facebook’s F8 conference revealed that APIs will be made available, allowing the integration of Live into third-party apps.
With lots to look forward to, let’s look at the baby steps brands have taken so far.
This week, Facebook held its annual F8 conference during which the world’s largest social network makes key announcements and launches new offerings.
Here are the five biggest developments from this year’s event.
Brands like BMW, Southwest Airlines, Target and GE are increasingly experimenting with livestreaming, and some believe the medium will become an important part of the digital video marketing mix.
So what should brands looking to embrace livestreaming do to increase their chances of success?
Here are seven tips.
With Facebook Live, the world’s largest social network has entered the live-streaming space in a big way.
As with most new Facebook product launches, there are many considerations for brands and marketers.
Here’s what they should know about Live.