Lizzie Steen

Sandwiches, soda, and sports climb the Social Business Index

As if anticipating items we’ll find on coffee tables in living rooms across the country this Super Bowl Sunday, last week’s Social Business Index featured climbs from sandwich, soda, and sports brands: Subway, Dr. Pepper, and the NHL.

The index, produced by The Dachis Group, offers a real-time performance ranking of 30,000+ multinationals in social. Each week we take a look at the top twenty listings and call out those that made moves worth noting. 

Carnival Corporation sails away with social stats

Our weekly showcase of The Dachis Group’s Social Business Index highlights brands in a range of verticals from publishing and retail to travel, with the Dacchis team focusing on National Geographic, Hollister, and the Carnival Corporation.

We also survey the top twenty listings of the Social Business Index, a real-time ranking of 30,000+ multinationals’ performance in social.