lloyd’s of london

Six tips for building a successful B2B marketing strategy

One of the recurring themes at our Funnel B2B marketing event this week was how businesses should come up with their social media strategy and how to measure the ROI.

For B2B marketers the challenge seems to be far more difficult than consumer brands, particularly when trying to get buy-in from senior executives.

Standard Life and Lloyd’s of London both gave presentations on how they use social and the stages they went through to set out KPIs.

We’ve already looked at how Standard Life uses LinkedIn and Twitter for B2B marketing, but here are six useful tips for building a successful B2B social strategy…