Lloyds Pharmacy

Boots’ use of advanced SEO tactics pays off in search rankings: report

Boots stands head and shoulders above its competitors in the beauty industry in terms of SEO, according to a new report from 4Ps Marketing.

The report, written by SEO director Hannah Miller, focuses on eight keywords that potential customers might search for in this industry, with the aim of investigating how more technically advanced SEO strategies can impact search rankings.

It compares five of the UK’s top beauty brands, including Boots, Lloyds Pharmacy, Avon, The Body Shop and Superdrug.

Here is a look at some of the predefined SEO techniques and how they affected the rankings…