loading times

67% of consumers cite slow websites as the main cause of basket abandonment

Everyone hates slow loading websites, and a new survey highlights just how damaging a slow site can be to the user experience.

The study by Brand Perfect found that two thirds of UK consumers (67%) cite slow loading times as the main reason they would abandon an online purchase.

It’s a topic we’ve looked at in more detail in our post ‘Site speed: case studies, tips and tools for improving your conversion rate‘, with stats showing that slow loading websites are losing businesses up to £1.73bn a year.

The second most common reason for basket abandonment is difficult navigation or problems finding a product (50%), followed by too many steps when trying to purchase goods (40%) and not being able to gauge the size of products (36%).

Which newspaper has the slowest website?

While it’s understandable that news sites want to maximise online revenues as offline ad sales decline, but they run the risk of damaging the user experience

Several popular newspaper sites are now cumbersome and slow to load, thanks to the sheer number of elements on the page. 

Having looked at the page speed of the top e-commerce sites in the UK, I thought I’d do the same with news sites. So which is the slowest?