local advertising

AOL asks editors to do marketing and ad sales

In 2007, Tim Armstrong was the head of Google’s North American ad sales, making him one of the company’s most important and powerful executives.

He was also very interested in local content, and disappointed by the lack of information about his hometown, helped start Patch Media, a company dedicated to building a network of local news and information.

After Armstrong became CEO of AOL in 2009, AOL purchased Patch and started funneling money into the network with plans to establish a footprint in hundreds of cities.