Q&A: Ritesh Patel on Saying “No” to Group Discounting and “Yes” to Social Media
Ritesh Patel is renowned as a marketer specializing in pharma. But today, we ask him about the lessons in digital marketing an up-market Indian restaurant.
Three tips for mobile shoppers this holiday season
The latest research from the Mobile Marketing Association (MMA) confirms
what most advertisers should already know: More consumers will use their
phones to search for gifts and deals this holiday season than in 2009.
But how much of that searching will actually translate into mobile-based
buying?