Facebook makes local push with Place Tips

Facebook is the largest online social network in the world, but it’s increasingly looking to make its billion-user service relevant offline as well.

The latest example of that can be seen with Place Tips, a feature “that helps people learn about and connect with the places they visit.”

Three steps to mobile marketing mastery

Mobile marketing involves much more than big budgets and a mobile-optimised website.

In particular, as social and location intelligence technologies mature, integrating marketing data from these sources in to the mobile marketing mix becomes incredibly important.

As brands build the sophistication of their mobile marketing efforts, there are three things brands should focus on getting right.