location based marketing

How marketers can use iBeacon to add relevance to location-based targeting

While location based marketing is not a new strategy, iBeacon, Apple’s recently introduced Bluetooth LE-based technology that extends location-based services in iOS, offers exciting new opportunities to engage consumers in retail stores and other destinations.

iBeacon uses Bluetooth 4.0 to pick up signals from Bluetooth-enabled phones. With an advanced API software and transmitter hardware that reaches up to 150 feet, the technology allows businesses to precisely estimate a phone-owner’s location, and exchange data and information.

iBeacons are so efficient that even the largest of stores would only need handful of beacons per floor to enable a high degree of positioning accuracy.

Are marketers making the most of location-based services?

Mobile apps help to attract new customers, increase engagement and drive conversions, but this often requires the user to keep coming back.

By combining the use of mobile apps and also location-based services, marketers are able to reach out to their customers to send them more targeted content. 

Start Me Up! A profile of Crowdbeacon

Described by some as a cross between Quora and Yelp, Crowdbeacon is a location based platform, with an iPhone app already released, and Android versions on the way. 

It provides localised information to users based on what they need and where they are. For example, a user could ask for the best restaurant serving Chinese food in New York, and other users will chip in with their suggestions.