Logan Paul

Will influencer marketing take a hit after the Logan Paul firestorm?

One of the biggest topics among digital marketers in 2017 was that of brand safety and it looks set to remain in the headlines thanks to a firestorm that has engulfed one of social media’s most prominent influencers.

The 22 year-old influencer, Logan Paul, boasts 15m YouTube subscribers and his daily videos regularly rack up upwards of 5m views each, giving him a level of exposure that eclipses events like the Super Bowl. Thanks to this popularity, Paul reportedly earned $12.5m last year and has worked with some of the globe’s biggest brands, including Nike, Walmart, Pepsi, Verizon and HBO.