Why do we love memes? I haz teh ansur

It’s August, David Cameron has been pointing at fish, Legoland is doing a roaring trade and I’m allowed to write a post about memes.

With a science education and a marketing vocation, I like to read and its peer-reviewed research papers about the internet. Okay, it’s often social science and can be pretty qualitative, but it’s still interesting to see the internet analysed in such a way.

I thought I’d bring you the highlights from some research by Katie Miltner into the enjoyment of memes, typically titled ‘”There’s no place for lulz on LOLCats” The role of genre, gender and group identity in the interpretation and enjoyment of internet memes’.

This paper uses LOLCats, one of the most popular and enduring internet memes, as a case study for exploring some of the social and cultural forces that contribute to memes’ popularity.

So why do we love memes?