long form copy

Short vs long form: hitting the target with landing page depth

Landing page targeting

It’s an emotive debate this long vs short landing page one. I have read a lot of tirades against annoying sale
pages that scroll and scroll forever.

However, I have seen enough of these
long form pages (Here’s Econsultancy’s landing page) to know that people are using them
for a reason. It can’t be coincidence. 

And some of the companies using long
form are respected brands (e.g. Amazon) with digital pedigree, so why would
they contravene the basic tenets of usability and user experience?

This blog looks at the approaches and tools you can use to optimise your landing pages and take the emotion out of design and decision making.