long tail

Affiliate marketing: mining the long tail

It’s important for advertisers to think about the long tail within their affiliate marketing strategy, and possibly even more so in 2012 as publisher models have changed dramatically. 

What was once considered an industry of people ‘setting up shop’ on their kitchen table is now a multi-million pound market as we have seen the growth of affiliate corporations which are set to continue to dominate the market.  

While is big money to be made by affiliates due to the rise of voucher code sites and cash back sites as well as the more traditional content-led sites, there is still an abundance of smaller affiliates with a niche audience that brands can tap into.

Here are some tips on making the most of these long tail sites…

Five SEO benefits of user reviews

We know all about the value of user reviews for e-commerce sites for increasing conversion rates, but there are also some SEO benefits to consider. 

Distilled’s User Generated Content for SEO white paper details some of these benefits. Here are a few key takeaways from the report…